Blog SEO – What are Backlinks?

If you are just starting out with a new blog, you may be looking for ways to improve your blog SEO. While there are many factors that go into your blog SEO, such as keywords and meta tags, today we are going to go over backlinks. In this article we will cover what backlinks are and what are some ways to get backlinks for your blog.

What are backlinks?

Backlinks, sometimes referred to as “incoming links” or “inbound links,” occur when one website creates a connection to another website. For example, when an external site includes a hyperlink that directs its audience to your own webpage, it has given you a backlink. These links are an integral part of Search Engine Optimization (SEO) as they can significantly impact the search engine ranking of your site. The logic behind this is fairly straightforward: when your website receives a backlink, it’s like getting a vote of confidence from another site. This nod of approval tells search engines that others find your content valuable and trustworthy.

How do backlinks work?

Here’s how a backlink works: Essentially, it’s a small snippet of HTML code that is embedded into a website. This code takes the form of an <a> tag in HTML, creating a clickable element that users can follow to reach another page. For instance, the HTML code for a simple backlink might look like this:

<a href="http://www.yourwebsite.com">Visit My Website</a>

In the above example, http://www.yourwebsite.com would be replaced with the URL you want to link to and the clickable text that visitors will see and click on could be “Visit My Website” or any other phrase you choose.

How can I get backlinks to my blog?

Providing an HTML code snippet for a backlink on your site can encourage other website owners to link to your content. This is a strategic move to make it as easy as possible for bloggers, journalists, and content creators to reference and share your work. When you offer a ready-to-use HTML link, it reduces the work required by others to link back to your site, which can potentially increase the likelihood that they will do so.

To offer a backlink code through a code box on your WordPress site, you can use the following HTML code snippet. Remember to replace the URL and ANCHOR_TEXT with the URL of your page and the text you want to appear as the hyperlink text, respectively.

If you'd like to link back to our site, simply copy and paste the following HTML code into your site's content:

```html
<a href="URL" target="_blank" rel="nofollow">ANCHOR_TEXT</a>

This will create a clickable link that opens in a new tab without passing along SEO credit, which is a common practice to avoid SEO penalties for both your site and the site linking to you.

If you'd like to link back to our site, simply copy and paste the following HTML code into your site's content:

<a href="URL" target="_blank" rel="noopener">ANCHOR TEXT</a>

This will create a clickable link that without the “nofollow”. Make sure that if you have this code on your blog you also offer the nofollow option as well.

Further improve blog SEO with quality content

You can further entice others to use this backlink code by making it timely and relevant, and by providing high-quality content that offers real value to their readership. Combining these efforts can result in a natural increase in backlinks to your website, which in turn can boost your SEO performance. Remember, the goal is not just to increase the number of backlinks but to acquire high-quality backlinks from reputable sites that improve your website’s trust and authority.

Stay tuned for more, In our next post we will go over more ways to get backlinks and improve your blog SEO.